Taking the overwhelm out of preparing for your baby
Your personalised baby shopping concierge
Expert guidance. Independent advice. Just for you.
Your list. Built around your life.
Delivered within 3–5 working days
No two families are the same. A parent in a one-bedroom flat needs completely different pram recommendations to one with a large car and a wide front door. Someone exclusively breastfeeding needs a different feeding setup to someone combination feeding. Someone with a £500 total budget needs a completely different list to someone with £3,000 to spend.
That’s why our Personalised Shopping List service starts with you - not with a generic template.
Here’s how it works:
Purchase your list and complete our detailed intake form - covering your budget, lifestyle, living situation, feeding plans, and priorities
We review your form and research the best products for your specific circumstances
Within 3–5 working days, you receive a beautifully formatted PDF containing your personalised product recommendations, our honest assessment of each one, and clickable links to the best UK stockists at current prices
You have one round of follow-up questions answered by email - so nothing is left unclear
What you receive:
A full personalised product list covering every category you need
2–3 recommendations per item across budget, mid-range, and premium options
Our honest notes on each product — including any drawbacks worth knowing
Clickable affiliate links to best UK stockists at time of research
One follow-up email Q&A included
All recommendations are completely independent. We are not paid by brands to feature their products.
Our most comprehensive service. For parents who want more than a document - they want an expert they can actually talk to, ask questions of, and think things through with in real time.
The Shopping Concierge begins with a 60-minute consultation call where we get to know you, your home, your lifestyle, and your priorities properly. We then do the research and produce a comprehensive, fully personalised report - not a list, but a complete guide to every product decision you need to make, with our reasoning explained so you understand not just what we recommend but why.
Concierge - Research and Report
Free 10-minute discovery call to confirm we’re the right fit
Detailed intake questionnaire to understand your needs before we speak
60-minute consultation call - live, two-way, and completely focused on you
Comprehensive personalised report covering every product category you need, including:
Our top recommendation per category with full reasoning
Alternative options at different price points
What to buy, what to borrow, and what to skip entirely
Best current UK prices and where to buy
Clickable affiliate links to all recommendations
A suggested purchase timeline so you’re never buying things too early or too late
One follow-up call or email Q&A (30 minutes) after you’ve reviewed your report
Priority email support for two weeks after delivery
All recommendations are completely independent. We are not paid by brands to feature their products.
Your guide through the baby buying maze
As a new Mum, I spent many, many hours researching and comparing products, which left me confused and overwhelmed. I believe it doesn’t need to be like this for new parents.
“I had no idea where to start and was drowning in Instagram recommendations. My personalised list cut through all of it. Every pick made sense for our tiny flat, and I didn’t waste a penny.”
First-time parent, 2026
Client Reviews
“We were expecting twins and completely overwhelmed by the thought of buying two of everything. The concierge report showed us what we genuinely needed doubles of and what we didn’t, and saved us hundreds.”
Twin Mum, 2026
“The concierge call felt like talking to a friend who’d done all the research for me. The report explained why each product suited us, which made decisions so much easier.”
Mum to a 7 year old and 1 year old, 2026Let’s Chat
Want to book a service? Need more info? Have a question?